Investing in our products
We are constantly improving the ingredients we use in our products to ensure they are unique and as natural as possible. Our permanent range of home hair dyes are the FIRST home hair colour to use 75% certified organic and 95% naturally derived ingredients.
Made in our own UK factory, we guarantee the quality of our products and ensure our quality control measures and methods are robust and maintained. We manufacture and operate LEAN manufacturing processes to EU standards and we use energy efficient and low carbon methods, therefore we have total control over our quality, waste and energy consumption.